〈将包装变有趣 Make the Packaging Fun〉
创新灵感启发卡 Innovation inspiration Card No.02
将包装变有趣
创新的燕麦奶OATLY将包装变得有趣，在每一面都放一些有趣的东西让人阅读，一旦人们将OATLY握在手中，他们就会阅读上面的内容。OATLY没有像大食品公司那么多的广告预算，因此将包装当成是一种「媒体」，利用包装来传达与消费者间的讯息。
非洲原创的巧克力品牌Madecasse在巧克力包装纸上印下生产线工人的肖像，让人耳目一新，激发消费者的好奇心。消费者想了解每一块巧克力背后，隐藏了什么样的小故事。消费者也在购买商品的同时，购买了这些故事，以及这段消费经验。
Make the Packaging Fun
OATLY, an innovative oat milk brand, has made the packaging interesting, putting some interesting things on every side for people to read. Once people hold OATLY in their hands, they will read the contents above. OATLY does not have as much advertising budget as a major food company, so it regards packaging as a kind of “media” and uses packaging to convey messages with consumers.
The African-original chocolate brand Madecasse printed the portrait of the production line worker on the chocolate wrapping paper, which is refreshing and inspires consumers’ curiosity. Consumers want to know what little stories are hidden behind each piece of chocolate. Consumers are buying these stories and this consumer experience at the same time they are buying goods.