〈行为与习惯 Behaviors and Habits〉
创新策略思考卡 Innovation Strategy Thinking Card No.03
〈行为与习惯〉
习惯是什么？习惯，从脑神经科学角度，是脑神经形成了某一固定的认知与行为，是使用者不假思索就自觉去做的下意识反应与自然动作。以下四个问题可以帮助你思考用户是如何使用产品并设计用户的行为与使用产品服务的习惯。
简单：我们可以让事情变得简单吗？产品与服务可以让用户能快速学习整个操作并能掌握吗？
自然：如果让用户很自然的需要我们的产品与服务？如何让使用者下意识不需思考就可以使用我们的产品与服务？
情景：使用者在什么特定情境下会常出现哪些无意识的行为？例如，在搭乘地铁习惯看连载小说？
重塑：有哪些新的操作习惯需要使用者改变与学习？如何用时间和多次操作来形成新的操作习惯？习惯虽然难以改变，但经过强化训练和影响也可以产生变化。
〈Behaviors and Habits〉
What is the habit? Habit, from the perspective of neuroscience, is the formation of a certain fixed cognition and behavior by the brain nerve, which is the subconscious reaction and natural action that the user consciously does without thinking. The following four questions can help you think about how users use products and design user behaviors and habits of using products and services.
Simplicity: Can we make things simple? Can products and services enable users to quickly learn the entire operation and master it?
Natural: What if users need our products and services naturally? How to let users subconsciously use our products and services without thinking?
Scenario: What unconscious behaviors do users often exhibit in what specific situations? For example, are you used to reading serial novels while riding the subway?
Remodeling: What new operating habits need users to change and learn? How to use time and multiple operations to form new operating habits? Habits are difficult to change, but they can also be changed after intensive training and influence.