今天早上来跟大家分享 Netflix 网飞 的创新案例：
Netflix 网飞 成功经历四次主要的企业转型：
第一次转型：从邮递DVD到以网络串流的方式播出过去的电影和影集。
第二次转型：从网络串流播出旧内容，转变成播出外部制作公司拍摄的全新原生内容，例如《纸牌屋》。
第三次转型：从购买外部制片公司的版权内容，到建立自己的工作室，拍摄出屡获殊荣的电视节目和电影。
第四次转型：从一家单纯的美国公司发展成在190个国家提供娱乐的全球性公司。
Netflix 网飞 历经四次企业转型之后的市值突破2000亿美元，创办人暨执行长 里德海斯汀 Reed Hastings 在《零规则 No Rules Rules》这本书上提到企业创新转型的经营心法，他认为创新的三大运作原则分别是：
原则一：高手同队，如此才能彼此刺激进步，淘汰平庸。
原则二：大声认错，小声庆祝，如此才能从优秀变杰出。
原则三：养成创业家精神，如此才能安心授权，分散决策，帮助人人建立「以公司最大利益为考虑」的共识。
制定规则以及标准作业流程是大多数企业成长茁壮的必经过程，但也常常成为企业转型的绊脚石，Netflix 网飞 为了让每一次企业转型都能够保持灵活的弹性，选择更少的规则促进更大的创新。企业领导者必须了解，船停在港口最安全，但那不是造船的目的，同样的，SOP（标准作业流程）让企业很安全，但那不是企业成立的目的。
各位早安，功夫老师鼓励企业领导者提高个人与组织的弹性，才能让创新转型更灵活。
“It’s safest for a ship to stay in a port, but that’s not the purpose of shipbuilding.”
This morning, I will share with you the innovative case of Netflix:
Netflix successfully experienced four major corporate transformations:
The first transformation: from shipping DVDs to broadcasting past movies and albums via Internet streaming.
The second transformation: from streaming and broadcasting old content to broadcasting new native content shot by an external production company, such as “House of Cards”.
The third transformation: from buying copyrighted content from an external production company to setting up your own studio and shooting award-winning TV shows and movies.
Fourth transformation: From a purely American company to a global company providing entertainment in 190 countries.
After four corporate transformations, Netflix’s market value exceeded US$200 billion. Founder and CEO Reed Hastings mentioned the business mentality of corporate innovation and transformation in the book “No Rules Rules”. It is believed that the three operating principles of innovation are:
Principle 1: Masters are on the same team, so that they can stimulate each other’s progress and eliminate mediocrity.
Principle 2: Acknowledge your mistakes loudly and celebrate in a low voice, so that you can change from being outstanding to outstanding.
Principle 3: Cultivate the spirit of entrepreneurship. Only in this way can we be assured of authorization, decentralized decision-making, and help everyone build a consensus of “taking the company’s best interests as consideration.”
The formulation of rules and standard operating procedures is a necessary process for most companies to grow and thrive, but they also often become a stumbling block for corporate transformation. Netflix and Netflix, in order to allow each corporate transformation to maintain flexibility and flexibility, choose fewer rules to promote greater Innovation. Business leaders must understand that it is safest for a ship to stay in a port, but that is not the purpose of shipbuilding. Similarly, SOP (standard operating procedure) makes the company safe, but that is not the purpose of the establishment of the company.
Good morning everyone, I encourag business leaders to increase the flexibility of individuals and organizations, so that innovation and transformation can be more flexible.